PR and Communication



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back Rachel Lamb... [Introduction to Communication, Level One] What areas of communication have you worked in? I am a trained Journalist and have worked in the Media industry for fourteen years. I also run my own PR firm. What are the most important skills needed to work in these industries? There are many skills which relates to different areas of the industry but key would be people skills, an ability to communicate a message clearly and effectively, organisational skills, drive and most of all ambition and desire to succeed. What personal qualities do you think employers look for? In today’s dynamic market place it is not so much what employers are looking for but what you have to offer them. Proof of drive and determination is a big plus point, evidence of work experience that has lasted longer than a week, a folio of work already undertaken demonstrates a pride in yourself and your abilities and displays your talents in a ‘real’ format. A CV alone just won’t cut it today. What would impress you most on a C.V.? I pay no real attention to CVs if I’m honest, as these can be ‘embellished’. A novel approach, clear goals and an innovative, creative mind can be demonstrated in many, more practical, ways. What part of work in the industry did you most enjoy, and why? There is a lot of highs and lows within any industry but the real factor that keeps me working in the media is the diversity it offers. One day is never the same if you don’t want it to be.What is the most important practical skill we should remember from the unit you taught us? That there are more levels to communication than just speech. Action, today more than ever before, speaks louder than words. What is the most important source of information you use on a regular bases? www.lexisnexis.com for my journalism work and sadly nothing for PR because I offer my clients a range of media services that aren’t really available under one roof elsewhere. Any additional information? Be determined but not arrogant, driven but not cocky and above all show enthusiasm and resourcefulness to ensure your position is valued.

[Introduction to Communication, Level One]
What areas of communication have you worked in?

I am a trained Journalist and have worked in the Media industry for fourteen years. I also run my own PR firm.

What are the most important skills needed to work in these industries?

There are many skills which relates to different areas of the industry but key would be people skills, an ability to communicate a message clearly and effectively, organisational skills, drive and most of all ambition and desire to succeed.

What personal qualities do you think employers look for?
In today’s dynamic market place it is not so much what employers are looking for but what you have to offer them. Proof of drive and determination is a big plus point, evidence of work experience that has lasted longer than a week, a folio of work already undertaken demonstrates a pride in yourself and your abilities and displays your talents in a ‘real’ format. A CV alone just won’t cut it today.

What would impress you most on a C.V.?
I pay no real attention to CVs if I’m honest, as these can be ‘embellished’. A novel approach, clear goals and an innovative, creative mind can be demonstrated in many, more practical, ways.

What part of work in the industry did you most enjoy, and why?
There is a lot of highs and lows within any industry but the real factor that keeps me working in the media is the diversity it offers. One day is never the same if you don’t want it to be.What is the most important practical skill we should remember from the unit you taught us? That there are more levels to communication than just speech. Action, today more than ever before, speaks louder than words.

What is the most important source of information you use on a regular bases?
www.lexisnexis.com for my journalism work and sadly nothing for PR because I offer my clients a range of media services that aren’t really available under one roof elsewhere.

Any additional information?
Be determined but not arrogant, driven but not cocky and above all show enthusiasm and resourcefulness to ensure your position is valued.